By: Emily John, Account Director
With business’ budgets at a standstill in 2025, it’s no surprise that there’s greater scrutiny on how every penny is spent, making it that much harder to get backing for PR. C-suite buy-in has never been more important as these top executives hold significant decision-making power, controlling budget allocation and strategic direction. Their support is essential for implementing PR initiatives, as without their backing, campaigns may struggle to reach their full potential.
If you’re a marketeer with a PR budget and you need to justify your spend to the C-suite, how do you go about doing this?
In this blog, we will share some tried and tested methods to help you get support from your senior executives, enabling your PR strategy to flourish and deliver results with real impact.
Building your case
The first step in gaining support from the board is to start building a compelling case, outlining your approach, the required resources and the overall benefits to the organisation. It’s important to keep in mind senior executives’ jobs are to hit revenue targets and increase demand for the business, so showcasing how your PR initiatives will support the wider sales and marketing function is vital when getting buy-in.
Aligning with the company goals
You will also need to highlight how your PR strategy aligns with the organisation’s wider goals. Part of this will involve demonstrating how your efforts will contribute to revenue growth, market expansion or brand awareness. By proving that the PR strategy directly correlates with the business’ objectives, you are more likely to gain support from the board.
Using the data
Typically, the C-suite will make data-based decisions so you can use this to your advantage when discussing your PR initiatives with them. This data may include market research, consumer insights or competitor analysis, but when they see that your strategy is tangible and backed by data, they are likely to feel more confident in your approach.
Demonstrating ROI
ROI is a metric that your leadership team will understand and use regularly to measure success. You will need to identify key performance indicators that are relevant to your strategy and the wider business goals, helping them to visualise the return on their investment. Also, once the PR strategy is underway, you can use these metrics to report back on how it’s going.
Ongoing engagement with stakeholders
After you have secured buy-in from the executives, the process does not end there. You will need to maintain open lines of communication, providing regular updates on your PR performance and areas for improvement. You can also ask them for any feedback, but be prepared to adapt your strategy accordingly.
Overall, gaining C-suite support for your PR strategy is crucial on your path to success. Whilst it requires careful planning, open communication and a commitment to deliver results, gaining their support will help your PR efforts go to new heights.
If you need help getting started with your PR strategy, or need support getting buy-in from your board, get in touch with our team: hello@thejargongroup.com