By: Emily John, Account Director
It’s not always straightforward when deciding if it’s the right time to hire a PR agency - especially if you’re a start-up or SME finding their way in the market. Whether you have reservations due to budgets or not enough resources to manage an agency, the timing has to be right.
At The Jargon Group, we’ve worked with businesses of all shapes and sizes, collaborating with our clients to pinpoint the right time to launch a PR strategy and make the most of their investment.
We believe that there are five signs that it’s time to hire a PR agency:
Your marketing team is overworked
Managing a successful PR campaign requires significant time and resources, which is often a challenge for marketing teams with other priorities. Hiring a PR agency takes the stress away from your team, allowing them to focus on what matters most. The agency you hire will then be responsible for the PR strategy and execution, driving to get the best results for your business.
You don’t have the right skill set in-house
PR agencies have trained professionals who have extensive experience and an in-depth understanding of communication strategies, media relations and content creation. They will become an extension of your marketing team and provide the consultation needed to take your PR to the next level.
You’re not getting published
PR is all about who you know and most agencies will have established relationships with journalists, influencers and analysts that you can leverage to achieve more coverage. They can help you secure more opportunities, including interviews for your CEO, thought leadership articles and news coverage, putting your message in front of the right audience.
You’re facing a crisis
Most PR agencies have the expertise to handle a crisis as and when they occur. Whilst this is unpredictable, having peace of mind that the crisis can be handled on behalf of your business is worth your weight in gold. PR agencies will be able to skillfully manage the situation and know how to maintain the brand’s reputation to limit further damage.
You’re looking for a cost-effective solution
In comparison to in-house PR professionals, PR agencies can be more cost-effective as they bring a team on board to execute your company’s strategy. The right PR agency will be able to deliver a strategy that meets your needs from both a strategic and budget perspective. They will also have the tools in place to monitor and measure your PR activity to make sure it’s delivering the right ROI.
If now is the right time for your business to hire a PR agency, get in touch on contact@thejargongroup.com.