By: Dan Brew, Jargon Group Cardiff
Case studies can be a window into the activities of brands and done well they can have an enormous impact but at worst, they can be dull and uninformative. This blog will explore case studies from the good and the bad to the ugly, to uncover what makes a great case study and why it’s important to enlist the help of an agency.
The essence of the case study
PR agencies develop case studies to help their clients showcase their expertise and engage potential prospects. Case studies can have real tangible power in being able to tell the story of a brand and how an organisation can deliver value to customers through the delivery of products and services.
There are multiple PR tactics available today but case studies can achieve real cut-through in a way that a press release cannot. Whether it’s a case study looking at how a consumer has benefited from a product or how an organisation has benefitted from project management, case studies have so much to offer.
Key elements
When it comes to developing a case study, there are a few key essential elements. The first element is a section discussing the challenge facing the client and the backdrop of the case study, it underlines why involvement was necessary and the main factors at play.
The second element is execution, looking at the specific approaches and tactics used to help solve the challenge mentioned, what helps here is to have plenty of detail on not just the approaches but how they evolved step by step.
Last but not least, the results section can illuminate the outcomes with quantifiable data to help back up statements made, to tangibly demonstrate success.
The good and not-so-good
We recently produced a case study for a press tour event that we held for our consumer client Creative, a global provider of audio and entertainment technology devices. The case study outlines what we did for them, as well as the results achieved. We used quantifiable results such as the number of coverage pieces achieved for the client and the amount of press and influencers invited to the influencer event.
The Creative case study clearly tells the story of the press event and the results achieved but a bad case study would lack these elements or they wouldn’t be very easy to identify. The art of storytelling can make or break a case study but that can easily go amiss, that’s why it’s important to enlist the help of an agency that has expertise in drafting case studies.
Agencies work with a variety of clients in a range of industries so they can apply their expertise to your case studies to give them the most impact. Why not get in touch with our award winning team on contact@thejargongroup.com to see how we can help you create your best possible case study content?