By: Emily John, Account Director
The PR landscape is constantly evolving, so ensuring your messages stand out is becoming even more critical for businesses of all sizes and budgets.
The good news is that there are steps you can take to create PR campaigns that resonate with your audiences and deliver tangible results, ultimately helping your business remain competitive:
Setting ambitious goals
It’s important to start your PR campaign by setting goals. This involves thinking about what your end goal is and how you want your brand to be perceived in the market. Having ambitious, yet realistic, goals can be a key motivator in getting your team to strive for the best results.
Establishing a creative strategy
Data and analytics are at the heart of all campaigns, but what sets you apart from your competitors is how you use your creative capabilities to present these insights and position them to your target audiences.
Being honest and transparent
It’s no surprise that honesty and transparency are critical to successful PR campaigns. Whilst striving for excellence, it’s important to set realistic expectations and outcomes. This will help you build trustworthy relationships with key stakeholders and position you as an authentic brand.
Creating engaging stories
All successful PR campaigns have a compelling narrative that helps audiences understand and relate with your brand. Keeping your messages clear, concise and informative is the first step in getting your story to resonate with your target audience.
Brands that have got it right
Putting these actions into practice will help deliver memorable and innovative campaigns that reap the awards when it comes to making an impact and achieving results. Last year, we saw an impressive line-up of PR campaigns that successfully captured our attention and connected with audiences.
Known for its viral PR stunts, Gregg’s end of year campaign saw the brand launch a card game in the nostalgic Top Trumps format to showcase its most popular menu items. Each card featured a unique stat to entertain consumers, whilst reminding them of the different products on the menu. Perfectly timed to launch ahead of the festive season, it was the perfect stocking filler or game to play with friends and family.
To coincide with the 2024 Euros, Specsavers launched its “Should’ve Translations” campaign to help football fans prepare themselves for refereeing decisions during the tournament. Comical ads were created in the languages of the countries taking part in the Euros, translating the renowned ‘Should’ve gone to Specsavers’ slogan. Not only did this make the brand’s iconic tagline recognisable and accessible to an international audience, it added a humorous twist to football fans' inevitable frustration with refereeing decisions.
To find out how we can help your business create a standout PR campaign, please get in touch: hello@thejargongroup.com