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Blogs & Insights


Pretty Little Thing’s ugly rebrand will take time - but it could be massive
Explore the bold rebrand of Pretty Little Thing, a shift from fast fashion to sustainable luxury.


NRF 2025: RFID dominates as brands relax on AI
Discover how RFID dominates the retail scene at NRF 2025 as brands ease off AI. Explore the shift in technology focus and its implications.


NRF 2025 preview: Redefining the brick and mortar experience
Discover what's in store for NRF 2025: Retail's Big Show. Get insights on future retail trends and innovations to expect at the show.


Do you sell cars? Jaguar’s timely reminder on the importance of messaging
Discover the power of messaging with Jaguar's rebranding saga. Learn how impactful messaging can shape a brand's future


Primark hoax reminds us of the need for quick comms reactions
By: Ben Davies, Retail Sector Lead It didn’t quite end up plastered over the front pages of every national paper in the country, but the...


Maximising your presence at NRF: Retail’s Big Show 2024
By: Kevin Winfield, Managing Director - Technology The National Retail Federation’s Retail’s Big Show is a mere few days away, and those...


NRF 2024: What’s in store for Retail’s Big Show?
By: Ben Davies, Retail Sector Lead NRF 2024: Retail’s Big Show  is just round the corner, and the retail sector is eagerly anticipating...


Being heard in the complex retail environment
By: Ben Davies, Retail Sector Lead The retail industry is a whirlwind. Constantly changing in response to consumer demand, the past few...
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