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Blogs & Insights


OpenAI: will it win the race to monetise?
Will history repeat itself? Will Open AI break the pattern or will other artificial intelligence companies profit at its expense?


What makes a PR story truly newsworthy?
Journalists receive 50+ pitches weekly, making it hard to grab their attention. Telling newsworthy stories is key for long-term PR success.


Listening to the voices that matter
The younger generation are driving purchasing behaviours, pushing brands to become more sustainable, and brands need to communicate this


Connectivity challenges in rural Wales: bridging the digital divide
Technology continues to advance rapidly, the connectivity challenges faced by rural communities in Wales persist


Recognising lifesaving MedTech
By: Chris Bignell, CEO July is national Sarcoma Awareness Month. Sarcoma is a rare form of cancer which can develop in almost any part of...


The journey to net zero: Wales named second best recycling country in the world
When it comes to national achievements,Wales is proud to be recognised globally as a leader in recycling, boasting some of the highest rates


How is the UAE becoming a global AI leader
From proactive collaborations to billions of investments, the country is going above and beyond to integrate AI into it's ecosystem.


Why having an effective messaging strategy is the foundation of impactful PR
Strong messaging is at the heart of campaigns, therefore spending time developing a high-quality messaging strategy is vital for success


From farm to fork: agritech is on the ascendancy
In the agritech industry, communications is an important tool for sowing the seeds of opportunity


Going out on a limb on self-driving cars
This blog was first published in 2018, where Chris Bignell shares his thoughts on self-driving car, how accurate are his thoughts today?


Streamlining operations isn't about processes, but best practices
PR agencies are constantly looking for innovative ways to increase productivity, minimise team burnout, boost sales, and enhance profit.


Keep your PR fit for purpose with a comms audit
With more ways to reach out to your audience, companies need to review and refresh their communications tactics regularly to stand out.


Are recycled textiles the future of fashion?
Consumers are becoming ever-more eco-conscious, but they still want to look good.


What we learned from RedCabin's Railway Interior Innovation Summit
The Railway Interior Innovation Summit showcases industry developments and connects engineers, designers and manufacturers.


Why 'business as usual' won't work with climate change
By: Will Herman, Manufacturing Team Lead I don’t believe it. If January is the month when most of us consider what went well and what we...


Is your business ready for PR?
Take the leap too soon and you might not be ready, but putting off PR could mean the difference between success and failure.


What does the Co-op Live fail tell us about venue sponsorship?
The troubled venue has finally opened its doors, but what could it have done better?


Why you should put storytelling at the heart of your comms strategy
PR pros are living the dream. Never has ‘story’ been so in demand to drive media coverage, entice web traffic, and build social communities.


Does the world need another mid-level smartphone manufacturer?
Explore the hype around the launch of the Nothing smartphone by Carl Pei. Is it truly a game-changer or just another 'meh' entry?


The rise of tech hubs in Wales: a catalyst for innovation
Tech hubs in Wales are supercharging growth, providing connected workspaces, business support programmes and specialist skills training.
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